Category Archives: Classic Shaving

The Vogue for Stubble – Men’s Shaving in Decline

Men’s toiletries are now selling about as well as men’s shaving products, and are set to leap ahead. It will be the first time, within the men’s grooming sector, that shaving products are not the top sellers.

This is according to a report from Euromonitor International, which notes that trends in the men’s shaving market tend to be decided by Gillette, which has a 60 per cent market share of this category.

According to the report:

The vogue for stubble, the relative non-hairiness of Chinese men, growing acceptance of the unshaven look in the workplace and, most importantly, the ever increasing cost of shaving have all been damaging to men’s shaving and Gillette alike. Furthermore, a slow innovation pipeline, with only three major new product launches since 2005, one of which was a collaboration between Gillette Venus and Olay, indicates that Procter & Gamble’s financial issues have affected its R&D activities.

Nonetheless, in 2012, Gillette introduced its first major innovation in two years – the Fusion ProGlide Styler, a 3-in-1 battery-operated razor which serves as both a shaver and styler. This indicates a new era in men’s shaving, with razor manufacturers creating more sophisticated multi-functional products with higher unit prices in an effort to compensate for lower demand and longer repurchasing cycles.

The report coincides with the launch of a dedicated Men’s Grooming Store at Amazon

Classic Shaving Is Back – But For How Long?

Fun report from Sheila Hagar of the Walla Walla Union-Bulletin in Washington about the rise and rise of what she calls “classic shaving” – old-fashioned cut-throat razor shaving.

She quotes Karen Willey of, who tells her that real razor shaving has moved into “full lather” over just the past few years. “Not only are men remembering watching their fathers shave with traditional razors, the entire classic shave industry recalls a time when America treasured craftsmanship.”

And she interviews a manager at the Duluth Trading Post, who says that straight-edge razor sales have been rising steadily over the past three years. “These guys we sell to, the straight razor hearkens back to how you got ready for a Saturday night with the wife or church on Sunday morning. This is a shaving experience. Someone said, ‘It makes me feel like a gentleman again.’”

But is this a trend that is going to last. Not according to a hairdresser named Ellen Saager: “It can’t last, Ellen predicted, ‘because it is so time-consuming. And how long are they going to go before they cut themselves? Those safety razors were notorious for slicing people.’”