Category Archives: Shaving experiences

The Vogue for Stubble – Men’s Shaving in Decline

Men’s toiletries are now selling about as well as men’s shaving products, and are set to leap ahead. It will be the first time, within the men’s grooming sector, that shaving products are not the top sellers.

This is according to a report from Euromonitor International, which notes that trends in the men’s shaving market tend to be decided by Gillette, which has a 60 per cent market share of this category.

According to the report:

The vogue for stubble, the relative non-hairiness of Chinese men, growing acceptance of the unshaven look in the workplace and, most importantly, the ever increasing cost of shaving have all been damaging to men’s shaving and Gillette alike. Furthermore, a slow innovation pipeline, with only three major new product launches since 2005, one of which was a collaboration between Gillette Venus and Olay, indicates that Procter & Gamble’s financial issues have affected its R&D activities.

Nonetheless, in 2012, Gillette introduced its first major innovation in two years – the Fusion ProGlide Styler, a 3-in-1 battery-operated razor which serves as both a shaver and styler. This indicates a new era in men’s shaving, with razor manufacturers creating more sophisticated multi-functional products with higher unit prices in an effort to compensate for lower demand and longer repurchasing cycles.

The report coincides with the launch of a dedicated Men’s Grooming Store at Amazon

Shaving and Driving – One In Six Do It

By Rayy Zar

Britain’s Daily Mirror newspaper reports that one in six motorists admit to shaving or applying make-up while driving.

Shaverama condemns such behavior. Nevertheless, we must admit that sometimes these incidents are capable of causing amusement. Some examples:

* In March 2010 Florida police said that a woman who crashed her 1995 Thunderbird into the back of a pick-up truck had, at the time of the incident, been shaving what they described as her “bikini area.”

* Last September a former bus driver commented that sitting up high allowed him regular views of driver activity, and he often saw men shaving with an electric razor. He wrote:

But last week I was down in Mt. Vernon, Wa., and a guy pulls up to the light beside me and his face has lather on it an inch deep and he’s shaving with a plastic safety razor. Then he reaches over to what I expect was a bowl of hot water on the passenger seat, rinses and continues. That is someone who feels there aren’t enough hours in a day.

* The Shaving While Driving Facebook page has one post and 20 likes.

* Health and safety inspector Edward Hutcheson was banned from driving for six months after police spotted him shaving – and craning his head to look at himself in the rear-view mirror – while overtaking a line of rush hour traffic at 70mph. He explained that he was running late for a first-aid course.

Do you shave and drive?